A project of the Afterschool Alliance

Media Calendar Announcement

To promote your event, send a Calendar Announcement to the Calendar Editor at print and broadcast outlets, including newspaper calendar sections and local television, cable, and radio calendar editors.

To identify the Calendar Editor, call the media outlet and ask for her/his name and email address. If you're sending a hard copy of the announcement, you can just address the envelope to the “Calendar Editor” at the outlet and mail it. Try to send your announcement a few weeks in advance of the event.

Sample Text


Calendar Announcement:
Lights On Afterschool Rally, [date of event]

[Location, Virtual or Physical]

On [date], [program] will hold a [rally, open house, science fair, etc.] as part of Lights On Afterschool, a nationwide rally for afterschool programs that is expected to include thousands of events this year. The event will draw attention to the need for more afterschool programs.

[Program]’s Lights On Afterschool event will be at [location] from [time]. [Brief description of event and activities]. Special guests will include [the mayor, school superintendent, local celebrity, etc.]. [Name of program] currently serves [number] youth in [your community/the school’s neighborhood], providing learning opportunities and a safe haven that helps kids avoid risky behaviors, online and offline, during the hours of 3 to 6 p.m. Participants will celebrate the vital role afterschool programs are playing during the pandemic, adjusting their programming to wrap around school district schedules as needed.

[All community members] are invited to attend at [location address]. For further information about the event, please contact [your name] at [your phone/email address]. For more information about Lights On Afterschool or about afterschool programs in general, visit www.afterschoolalliance.org.

Afterschool programs help kids learn and grow, keep them safe, and give parents peace of mind. According to data from the Afterschool Alliance, 25 million children in the United States are missing out on afterschool because they aren’t able to access a program.