Generally speaking, most news stories have to do with conflict and events and issues that affect the readership or broadcast audience. National news coverage in local newspapers, on local television, and on radio news programs is often provided to the station by national wire services or broadcast news services.
Most local markets have at least a handful of radio (and sometimes television) talk shows. Many of these are excellent outlets.
Type of Media | TV | Radio | |
---|---|---|---|
Timeline | Usually daily | Usually daily, even hourly with late-breaking news | Usually daily for news, but varies |
Who to contact about stories | Reporter assigned to cover local schools, otherwise an editor | Assignment desk editors route incoming news releases and decide who, if anyone, will cover a given story | Assignment editor decides whether a local station will cover a story and who will cover it |
Length | Varies from a news brief (a few paragraphs) to a feature story (which can be several thousand words) | Typically less than a minute or two long | Very brief, often less than a minute or two |
Important notes | Emphasize newsworthiness, such as local angles on national trends, "new" information, conflict, etc. | Must have images to go along with news | Typically do not gather their own news, but report from other news sources |
Sending a letter to the editor is a great way to disseminate your message to a wide audience and one of the easiest ways to get published. In many cases, letters are your best shot at getting published, if only because newspapers print more letters than editorials each day.
Letters to the editor are widely read and well worth submitting.
Here are some things to keep in mind:
Letters-to-the-Editor
[Organization contact information]
Anytown, USA 12345
To the Editor:
Just in time for the new school year, [your school/organization name] has answered the pleas of local families by providing an affordable, quality afterschool program for students in grades six to eight. The demand for supervised afterschool programs is great. More than 30 million school-age children have both parents working outside the home. Furthermore, 11.3 million “latchkey children” go home after school each day to a house with no adult supervision, and without the opportunities to learn that afterschool programs can provide.
The juvenile crime rate triples between the hours of 3 and 8 p.m., with violent crimes by juveniles peaking between 3 and 4 p.m.—the hour at the end of the school day. Why? In part because an increasing number of our children are on their own during these late afternoon hours while parents are at work. What these children need are engaging activities that will keep them safe and out of trouble.
Afterschool programs provide that needed alternative while helping children with their studies and providing a range of enrichment activities. [Insert examples of how your afterschool program is helping your community. Example: Just For Kids provides three hours of supervised afterschool activities, including homework assistance, arts and crafts, and recreation. Rivertowne Student Success is proud to take a leadership role in the burgeoning afterschool movement and excited about the chance to provide our children with a positive afternoon alternative to the streets.]
Sincerely,
[your signature]
[title, school/organization name]
[phone]
Most newspaper editorials are written by editorial writers, not reporters. These writers are part of the newspaper's "editorial board," usually made up of the editorial page editor, editorial writers with responsibility for specific issue areas and other ranking members of the newspaper staff.
Find out how to engage these writers at meetings with members of the public. Editorial boards frequently meet with representatives of local organizations, elected officials, candidates and anyone else they think might be able to inform them on issues that matter to their readers. The meetings generally last about an hour, and they are usually the occasion for a vigorous give-and-take between the editorial writers and their guests (and sometimes among the editorial writers themselves).
Newspapers rely on advocates to propose meetings. It is important to reach out to editorial boards to put ideas about afterschool–related articles on their radar. Here's how to proceed:
Media kits are a great way to provide the media with a snapshot of your program. A compelling and concise media kit is simple to build. You will need: