Afterschool Toolbox

Tools to keep your program strong for the long haul

Starting a new program or working to grow a program can be exciting and fulfilling—but it can take hard work! We've put together a comprehensive set of tools to create a hub for all of the resources you'll need to tackle these opportunities: learn to build support in your community, reach policy makers, engage the media and find sustainable sources of funding.

Engaging the media is vital to build visibility and support for your program, but with today's media landscape constantly growing and changing, figuring out where to start can be a challenge. To help you tap this powerful resource, we've got a primer on how the media works, tips on pitching the media, and more in our media toolbox.

Reaching policy makers and the media is key, but building support in your community can be just as important in making sure that your program is around for the long haul. Check out our marketing toolbox to get inspired and start making your case. Take our online marketing tutorial, then take a look at sample materials and related handouts and tip sheets to get ideas for promotional materials you can create to build your program's profile in your community.