A project of the Afterschool Alliance

Showcasing your program during COVID

There are three tiers of promotion strategies for showcasing your program to your community.

  • Showcase your program online Host a virtual event or post information about your program to connect with parents and individuals that don't yet know about afterschool. Use streaming and hashtags to get your message out there!
  • Bring Lights On into your community Now that we're apart, physical space is more attention-grabbing than ever. Amplify your program's reach with art installations, car parades, and space in local businesses like restaurants and shops.
  • Personal touch Send digital invitations so people can attend your virtual event! Prepare e-blasts to send to parents and partners and tag friends on social media to let them know you're celebrating.

Showcase your program online

  • Post a video or photos on social media. Record or take photos of students doing activities and share with parents and the community via Snapchat, TikTok, Instagram TV (IGTV), Facebook, Twitter
  • Host a virtual event on Zoom or Facebook Live for parents, policymakers, and members of your community – Use our new virtual event planning tips 
    • Apply many of the same planning steps as you would for a virtual event
    • Consider turning your regular virtual program into a session parents can join in
    • Promote the event on social media
    • Involve youth in planning the event, emceeing, making remarks
    • Create a special digital background for your students and staff (see how to create a Zoom background)
  • Use our social tools:

Bring Lights On into your community

  • Decorate your community with posters and student lightbulb artwork  
    • Post in your facility’s windows – and provide artwork to families, partners and local businesses to post in their windows
    • Turn your Lights On posters into yard signs and send home for students to post, or post a gallery of student artwork as yard signs in front of your facility or school
    • Put up posters on community boards in grocery stores, parks, libraries
  • Coordinate a car or bike parade for your students
  • Have students make huge Lights On chalk sidewalk drawings 
  • Post messages on school marquees and signs outside of faith-based institutions
  • Ask community landmarks to light up for afterschool on October 28, or consider lighting up your program facility, having students light up the outside of their houses with string lights, projectors, or flashlights on phones.
  • Proclamations declaring Lights On Afterschool can be made by your mayor, governor, local officials, or even by organizations.

Use a personal touch

Use digital invitations for virtual events—and be sure to personalize with information about your program, like where it’s located, how many children it serves, and the activities it provides.

A one- to two-page factsheet outlining your program can give people a sense of why your program is a key part of the community—now more than ever!

Use this sample language to invite policymakers to attend your virtual Lights On Afterschool event.

Use this template to draft letters to potential sponsors who may be interested in supporting your Lights On Afterschool event.