Lights On Afterschool provides a wonderful opportunity to generate positive news coverage of your afterschool program and to remind the public of the need to provide sufficient funding for afterschool.
Use our sample media alert to tell reporters about your Lights On Afterschool event, and convince them that it's a genuine news story worthy of coverage.Sample media alert
Adapt this sample news release for your own event. Distribute it to media who attend, and then email or fax it that same day to reporters on your press list who missed the event.Sample news release
Lights On Afterschool is the biggest day of the year for afterschool to make a splash online, get trending, and share with new audiences about the impact of afterschool programs.Tools for social media
Here are the most important steps to get the media talking about your Lights On Afterschool event. If you're short on time, or have about one week before your event, these are the most important strategies to pursue.
After completing the steps above, take advantage of these strategies to expand your media outreach efforts. These steps typically require at least two weeks of lead time before your event.
You can help ensure media buzz around your Lights On Afterschool event by doing these additional things. You'll typically need to start taking these steps around a month before your event.
In our webinar, "Lights On Afterschool: Traditional and Social Media Strategies," we provided ideas for engaging the media and using social media before, during and after your Lights On Afterschool event to maximize your event's profile in the community and overall impact. We were joined by Gretchen Wright, a Vice President and Principal at PR Solutions, Inc., who provided valuable insights for how to most effectively engage the media for your event. We were also joined by Brent Cummings, the 21st CCLC Program Director at Walla Walla Public Schools, who provided some great tips for how to capitalize on social media to make sure your Lights On Afterschool event is a huge success!
Light On Afterschool events provide wonderful opportunities to generate positive news coverage and raise public awareness of your afterschool program, and to remind the public of the need to provide sufficient funding for afterschool. Reporters seek out stories that affect the community and will want to tell readers, viewers, and listeners about the impact of your program. This 30-minute webinar is a quick and easy way to discover how to make the most of this annual opportunity.
The Dallas AfterSchool Network hosted a bus tour of afterschool programs in north and south Dallas for local dignitaries and community leaders, affording them a realistic look at “a day in the afterschool life of a Dallas child.” As a direct result of the bus tour, the local ABC television affiliate committed to doing a weekly segment on afterschool, and Dallas AfterSchool Network, Executive Director Tanya McDonald was able to establish relationships with federal and state representatives and schedule follow-up meetings.Read the case study