Afterschool "What is a hero?" PSA Campaign
Are heroes born? Or are they made? Our new ad campaign
shows that afterschool programs offer kids the sorts
of activities that help them realize they have the
potential to do better, to reach farther, than they
ever imagined. Afterschool programs help kids find
the hero within.
The Afterschool Alliance launched "What
Is A Hero?" to increase awareness of the need for
afterschool and to help individuals learn more about
starting afterschool programs in their communities.
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Afterschool
"Ignore Them and They'll Go Away" PSA Campaign
A woman with a baby carriage snatches a soccer ball
from a group of children. A man uses a fire extinguisher
to douse a model volcano as it begins to erupt. Another
woman crushes the ping-pong ball that children were
playing with. While most adults wouldn't intentionally
sabotage an afterschool program, taking no action
to support these programs can have the same effect.
This is the message behind the surprising and humorous
vignettes featured in engaging new television public
service announcements (PSAs). The PSAs are part of
a powerful television, radio, print and Internet campaign
aimed at encouraging Americans to support afterschool
programs. Read
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