Have you ever met a parent, politician or funder and had a limited amount of time to accurately describe your program? A 1-2 page handout outlining your afterschool program and highlighting its positive results is the best way to quickly give people a sense of why and how your program is an indispensable part of the community.
Whether your audience is policy makers, potential funders or parents interested in enrolling a child, a concise, descriptive and visually engaging handout will enable you to showcase what your program has to offer and make the case for why they should support, fund, or join you.
If you already have a program profile, a one-pager or a brochure that effectively describes your program, please bring several copies to the Afterschool for All Challenge
in May to use as “leave-behinds” for your meetings with Members of Congress and their staff.
If you don’t, fear not! You can easily create one by compiling some key information that you already have about your program. The best one-pagers are short, sweet and readable. Use bullet points instead of full paragraphs wherever possible. Use what you create for the Challenge to educate Members of Congress about your work and then take it back to your community to continue building local support.
Consider including details such as:
1) Your organization’s name, contact information (including email and contact person), website address (if you have one) and mission statement
2) A sentence or two on the needs in your community, e.g. number of children alone after school, graduation rate is xx, involvement in gang activity has increased xx, etc.
3) Facts about your program
a. Area or community served
b. Data on the children served: number of attendees; ethnic/gender make-up of youth; percentage of attendees at the program or in the community who receive financial aid in order to attend or are eligible for free or reduced price lunch during school
c. How long the program has been operating
d. Types of activities offered
e. Hours of operation
4) Evaluation data (If you do not have evaluation data for your program, use nationwide data or state-specific data)
a. Parent/student/teacher satisfaction with the program
b. Improved social/emotional/academic behavior of participants, increased school attendance
5) Organizational accomplishments, ie in xx years our organization has served xx number of kids, has involved diverse community partners including xx, has participated in community events such as xx, etc.
6) A quote from a student, parent or supporter, to add a personal element to the statistics, or a very short personal story
7) A few photos -- visuals can go a long way in helping tell your story